Despite the rising costs of holidays, many travellers are still skipping travel insurance, according to new research. A survey of 4,000 UK adults by Aviva found that 11 per cent of travellers don't buy travel insurance, even though the average cost of a cancelled trip is over £900. Carolyn Scott, head of home and travel underwriting at Aviva, said the number was “worryingly high”. “Travelling without insurance can leave people not knowing how to get assistance, and potentially facing significant medical bills in the event of illness or injury while overseas.” She emphasised the importance of purchasing insurance as soon as a trip is booked to cover potential cancellation costs. Ms Scott added: "Even before a trip starts, our figures show the average cost of cancelling a holiday is more than £900 if something unforeseen happens in the lead up. “To ensure travellers are properly protected, insurance should be purchased as soon as a trip is booked." Here’s why travel insurance is so vital, and how you can find the right policy. “Travel insurance provides financial protection against unforeseen circumstances while you are abroad,” explains Grant Winter, compliance expert at Good to Go travel insurance. “It ensures that you have...